Chair for Marketing & Branding

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Universität Hamburg

Chair for Marketing & Branding

Moorweidenstraße 18, 20148 Hamburg

Go to websiteBusiness Administration

Affiliated institutions

  • Carl Friedrich von Weizsäcker Centre for Science and Peace Research (ZNF)
  • Centre for the Study of Manuscript Cultures
  • Center for Earth System Research (CEN)
  • DFG Centre for Advanced Studies – Imaginaria of Force
  • Humanities Centre for Advanced Studies Future of Sustainability
  • Exzellenzcluster Climate, Climatic Change, and Society (CLICCS)
  • Faculty of Business Administration
    • Hamburg Centre for Health Economics
    • Institute of Business Law
    • Maritime Economics Research Center
    • Professorship for Data Science in Business Administration/Computer Science
    • Professorship for Information Systems and Digital Innovation
    • Applied Statistics and Data Science
    • Focus on Finance and Insurance
    • Key area of Marketing
      • Chair of Marketing and Media
      • Chair for Marketing & Branding
      • Chair of Marketing and Customer Insight
      • Chair of Marketing and Pricing
      • SVI Endowed Chair of Dialogue Marketing
    • Focus on Operations and Supply Chain Management
    • Focus on Company Management
    • Focus on Business Informatics
    • Focus on Auditing and Taxation
  • Faculty of Educational Sciences, Psychology and Kinesiology
  • Faculty of the Humanities
  • Faculty of Mathematics, Computer Science and Natural Sciences
  • Faculty of Law
  • Faculty of Economics and Social Sciences
  • Faculty Psychology and Kinesiology
  • Research Focus: Bioengineering, Society, and the Environment (BIOGUM)
  • Hamburg Centre for Speech Corpora (HZSK)
  • Hamburg Centre for University Teaching and Learning (HUL)
  • International Tax Institute (IIFS)
  • ClimateCampus Hamburg
  • RomanIslam - Center for Comparative Empire and Transcultural Studies
  • School of Integrated Climate and Earth System Sciences (SICSS)
  • The Hamburg Centre for Ultrafast Imaging (CUI)
  • Hamburg University Archive
  • University Medical Center Hamburg-Eppendorf (UKE)
  • Centre for Interdisciplinary Addiction Research
  • Centre for Sustainable Research Data Management (FDM Centre)